We understand that great design isn’t just about aesthetics, it’s about creating things that people love and trust. We ensure that design language and engineering requirements integrate seamlessly, function flawlessly and result in exceptional user experiences.
“We are not thinking machines that feel, we are feeling machines that think”
António R. Damásio, Neuroscientist and leader in understanding the biological origin of consciousnessEmotions shape buying behavior
After meticulous product planning, the first step in our design process is to explore what we want people to feel. We want to tap into emotional triggers by stimulating the part of the brain that processes multi-sensory experiences and assigns emotional value to them.
When we feel positive emotions toward a product, the orbitofrontal cortex assigns it higher emotional and reward value, making it more appealing.
A strong emotional connection boosts perceived value, reduces hesitation, and drives purchasing decisions. By designing specifically for emotional engagement, we can enhance user satisfaction and product appeal, making products more desirable and memorable.
We help brands focus on aesthetic appeal, multi-sensory engagement, storytelling and user experience to create emotionally compelling products that people want to buy, keep and remain satisfied with after purchase.
Our core considerations
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Aesthetic Appeal
Appropriate use of shape, colour and materials to create emotional resonance
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Ergonomic Comfort
Rewarding and intuitive interactions that enhance ease of use, minimise frustration and maximise pleasure.
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Multi-Sensory Engagement
Design for sight, tactile satisfaction, sound and even scent to enrich emotional response.
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Customisation
Identify opportunities to make the product uniquely rewarding, personally relevant or tailored.
