Crafting Quality

In every project

  • From a marketing standpoint, the term “craftsmanship” conveys hand-stitched leather, premium materials, tight panel gaps, and solid-feeling controls but...

  • behind the scenes, however, achieving a defect-free product composed of complex systems requires overcoming significant cross-functional challenges.

  • Engineering, design, manufacturing, finance and supply chain teams, each with distinct priorities, must be aligned to create a product that exceeds customer expectations.

  • True product quality stems from this alignment and we ensure that mechanical, electrical, and aesthetic elements work in perfect harmony.

Our cross-functional expertise means we can bridge the gap between Design, Engineering and Manufacturing teams to ensure neither is unfairly compromised during product development and into production.

Targets, Specifications and Tolerances

High-quality products rely on tight tolerances to ensure that any imperfections remain below the limits of human perception, creating the illusion of flawless craftsmanship.

We believe in the law of diminishing returns and aim to eliminate perceivable defects, rather than demand perfection.

By setting appropriate system and component level requirements and tolerances up front, we are able to identify, steer and resolve integration challenges before they become costly mistakes…we leave nothing to chance.

We bring a systems-thinking approach to product design to ensure that the things we do don’t just look exceptional but are capable of being built repeatably to the highest standards of quality and precision